WHY WE ARE DIFFERENT
The Bonita Project is a Latinx-owned media agency, created in 2018, on a mission to change how brands engage with multicultural communities by demonstrating their brand loyalty, social engagement, and purchasing power.
The Bonita Team draws from their own bicultural experiences to keep breaking barriers between general and multicultural markets. Bonitas worldwide are drawn to The Bonita Project to feel seen, heard, and celebrated.
OUR TEAM
Meet the Bonita Gang
Danielle Alvarez
Founder & CEO
Danielle is leveling up the PR game. When the savvy PR pro realized that while the media landscape was quickly evolving and the way brands approached multicultural audiences was not, she knew it was time to create a project of her own. An agency that would authentically meet audiences where they are. Danielle launched The Bonita Project in 2018, and since its introduction to the industry - she infuses creative, nontraditional ideas while being unapologetically Latinx.
The proud Peruvian-American is drawing from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets. Prior to her launching The Bonita Project, Danielle has worked with brands of all scales such as L’Oreal Paris, Urban Decay, and more.
At the heart of every project, Danielle focuses on community. Danielle is passionate about storytelling and educating brands on the rise and importance of BIPOC communities, while also informing and amplifying BIPOC voices across different communities.
Ivonne Morales
Social Media Director
Ivonne manages social strategy, content production, and community management for The Bonita Project’s social platforms. Ivonne Is also a full-time travel and lifestyle content creator behind the brand, @LatinaChicTravels, inspiring the Latinx community to travel smarter. Outside of work, she's exploring the world—50+ countries and counting!
Natalie Rodriguez
Senior Account Executive
Natalie first joined The Bonita Project as an intern in 2021, and is now a Senior Account Executive, assisting with media relations, influencer marketing and event production. Natalie is a first-generation Cuban-American with a passion for all things community and beauty. And a proud alumna of The University of Florida.
Kassandra Vargas
Junior Account Executive
Kassandra joined The Bonita Project team in the Fall of 2021 as an intern and is now a Junior Account Executive. As a full-time content creator herself, Kassandra’s knowledge about the social space and content creation has led to TBP’s growth online. Kassandra is also one of the organizers behind our Bonita Network, which currently has 500+ members.
Bryan Hernandez
PR & Social Coordinator
Bryan joined The Bonita Project team in Fall 2024. Bryan is also a content creator with a talent for connecting with audiences through his hilarious takes on life as a first-generation Dominican-American and has built a following of 200K across Instagram and TikTok.
BONITA PRESS
Bonitas In The News
PEOPLE EN ESPAÑOL
Why Danielle Alvarez Quit Her 9 to 5 To Start Her Own PR Agency
EMPERIFOLLÁ
Danielle Alvarez is starting a revolution and is determined to change how fashion and beauty brands speak to the Latinx community.
CREATE & CULTIVATE
17 Publicists Share Their Tried-and-True Tips for Getting Buzzworthy Press
TELEMUNDO
Conoce a Danielle Álvarez, una mujer latinx que lucha por hacer valer la diversidad latina
BLOOMBERG QUICKTAKE
Breaking barriers in the cosmetics industry
THE OPRAH MAGAZINE
27 Latina-Owned Businesses to Support This Hispanic Heritage Month—and Beyond
GIRL GONE BOSS
Danielle Alvarez: Founder, The Bonita Project
POPSUGAR
Why It's Important For Me to Pay Tribute to All Hispanic Cultures With The Bonita Project
BEAUTY IS YOUR BUSINESS
Danielle Alvarez of The Bonita Project – Breaking the Beauty Barriers